Lady Caitlin Magee founded CX Optimized to address the evolving landscape of customer experience, particularly as businesses rapidly integrate AI into their service models. Recognizing that traditional auditing methods fall short in evaluating the complexities of AI-powered interactions, she established CX Optimized to
CX Optimized Mission Statement:
Leveraging over a decade of mystery shopping expertise across luxury brands and franchises, combined with cutting-edge AI prompting certifications, CX Optimized provides comprehensive customer experience solutions spanning traditional and emerging technologies. We guide businesses through the seamless transition from traditional customer service to AI-powered systems while continuing to deliver proven in-person mystery shopping, human employee audits, and traditional service evaluations.
As experienced auditors with 25+ million Google review views and proven AI testing capabilities, we provide strategic oversight, ongoing monitoring, and actionable insights across all customer touchpoints—from detecting AI hallucinations and optimizing chatbot interactions to evaluating front-line staff performance and service excellence. Whether you need traditional mystery shopping audits, AI system oversight, or integrated CX solutions, we help businesses confidently navigate both established service standards and this transformative era of customer experience technology.
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